Abstract
In this paper, we expose the results of a descriptive study that values the purchase decision of detergents and fish conserves for the consumers and in addition the degree of ethnocentrism to the consumption of the national products by means of a questionnaire realized from November 11th to November 23th 2012. We worked with a sample of 259 women with an average age of 18 to more years of age of Arequipa’s Center to whom the questionnaire was applied with cards of visual help. We found that the origin of the product is not a determinant factor at the moment of buying the analyzed products. Nevertheless, the participants indicated their preference of purchase to the national products at the moment of his ethnocentrism needed contrary to the expressed in the first part of the questionnaire. Finally, the majorities of the participants knew the stamp “Made in Peru” especially for television campaigns and were demonstrating his attachment to the above mentioned stamp, however there did not know those who were promoting the initiative.