Vol. 5 (2014): Illustro

Illustro

Articles:

- Management of family business: challenges and opportunities

- Community perception of Corporate Social Responsibility in eight districts from Arequipa city

- Effectiveness of the campaign “Let’s talk more simple”: before and after the banking in the city of Arequipa

- Marketing ethics in a framework of Corporate Social Responsibility

- Perception of IFRS on business counters in Arequipa Association of Accountants

Book reviews:

- Coaching con PNL

- Brand Simple

Full Issue

PDF (Spanish)

Artículos

Ricardo Arturo Valdez Cornejo

51-59

Marketing ethics in a framework of Corporate Social Responsibility

PDF (Spanish)

Andrea Lucía Pajtak Chambi, Bruno Favio Rodríguez Núñez

35-49

Effectiveness of the campaign “Let’s talk more simple ”: before and after the banking in the city of Arequipa

PDF (Spanish)

Abel Marvin Arce Arenas, Mirza Yasmin Quintana Simon

61-68

Perception of IFRS on business counters in Arequipa Association of Accountants

PDF (Spanish)

Walter Lizandro Arias Gallegos, Leslie Areliz Chambi Tueros, Luis Edgar Torres Rodríguez, Alexander Ruelas Coronel, Max Raul Concha Chirinos, Lizeth Maria Huayta Chambi, Maykely Eneyda Valencia Ferro, Francis Danny Chávez Reynoso, Carlos Hernán Rivera Oviedo, Eduardo Luis Lazo Tarqui

19-33

Community perception of Corporate Social Responsibility in eight districts from Arequipa city

PDF (Spanish)

Harold Yusit Gamero Maldonado

7-17

Management of family business: challenges and opportunities

PDF (Spanish)